INTERNET MARKETING TIPS FOR BEGINNERS

What is Internet Marketing

Internet Marketing is an all-inclusive term for marketing products and/or services online – and like many all-inclusive terms, Internet marketing means different things to different people.

Essentially, though, Internet marketing refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copy writing that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing – and that’s just hitting the highlights.

Online marketers are constantly devising new Internet marketing strategies in the hopes of driving more traffic to their Web sites and making more sales; witness the increasing use of blogs as marketing tools for business, for instance. (For more about creating a blog and how to use blogs as an Internet marketing strategy, see my site www.tecworldweb.com

If you’re new to Internet marketing, I recommend focusing on web design and search engine optimization as a starting point; for most sites, the most traffic still comes from search engines and directories.

Also Known As: Web marketing, Web site marketing, online marketing.

Definitions of Marketing

Here are some definitions of marketing, oldest first, starting with the 1922 OED (Oxford English Dictionary). The increasingly broad nature of these marketing definitions reflects the increasing dimensions by which organizations engage with their markets, and consequently how the meaning of marketing has grown.

"The action of selling, i.e., to bring or send to market..." and also, "Produce [verb meaning] to be sold in the market." (1922 OED - Oxford English Dictionary, paraphrased)

"The action or business of promoting and selling products and services, including market research and advertising". (1998-2005 revised, modern-day Oxford English Dictionary)

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." (The UK Chartered Institute of Marketing, CIM, official definition 2012.)

"Marketing encompasses and includes all organizational activities which involve or affect the relationship between a supplier/provider organization and its audience and stakeholders." (Businessballs.com, A Chapman, 2012)

Marketing vs Advertising

Marketing and advertising are commonly confused. This confusion is compounded because meanings of both continue to evolve.

Below are definitions of marketing, followed by definitions advertising, and the differences between marketing and advertising.

Firstly it's important to note that:

The increasingly broad nature of the marketing definitions reflects the increasing dimensions by which organizations engage with their markets. It is truly fascinating and highly significant to see how the definitions of marketing have changed over time.

Marketing was traditionally simply 'selling products' (as if at a traditional old-style farmer's market). The term derives from this meaning. This meaning developed so that marketing became an extension of selling - a means by which to identify, design, and communicate or 'target' offerings to customers.

Nowadays however, we know that customers make decisions to buy many products/services by referring to vastly more and wider factors than simply product/service features, quality, availability, and price.

Nowadays the meaning of marketing is extremely sophisticated. A good modern definition of marketing must acknowledge that we buy things in far more complex ways than we did fifty years ago, even ten years ago. The internet and social media are major factors in this. Above all, marketing is a reflection of 'the market', and how the market buys and behaves, which especially entails people and society - much broader considerations than purely product and price. As the market evolves in sophistication, so does the way in which we understand what marketing actually is and what it means to conduct marketing well.

Here are three examples of how the scope and definition of marketing reaches much farther than ever before:

Organizational constitution - many customers will not buy from a supplier whose ownership is considered to be unethical, greedy, or overly profit-driven, whereas many customers positively seek out suppliers considered to have more ethical convictions and ethos, such as mutual’s and cooperatives, or social enterprises. These issues are therefore now unavoidably part of marketing, and where marketing fails to consider or influence these matters, then marketing activity is potentially less able and effective.

INTERNET MARKETING TIPS FOR BEGINNERS

There are umpteen numbers of internet marketing tips available in the internet. Any business would need a marketing strategy to improve their customer base and sales. Financial crunch would encourage innovative marketing strategies to bring in more business. Internet is a world of knowledge and anybody could derive the needed information from it. Beginners would find many internet marketing strategies which are the so called tailor made solutions for them. But I would like to say that the scammers are trying to find a quick buck for themselves. The first tip is not to believe all the tips without experimenting them.

There are many software and eBooks available to propagate your business. I am sure that they will bring success to the sellers. Internet is fully loaded with information for all kinds of business. It is necessary to filter the best and make use of the tips available. I know that filtering the best is a daunting task and one may never find time to read the entire contents of the book. One could never try out anything new if he goes on reading the tips. Instead one should pick up the best marketing strategy which he had gone through and thinks that it will comfort him.

Never go behind the free marketing ideas offered. There can be bountiful and each is a tailor made for the respective individuals and not for you. It is a good practice to choose the product that you are going to sell. It is safe to decide with the product and then choose the strategy. One should be careful while selecting the product to sell. A business is to sell products or render services on different domains. Hence, choosing the domain is very important. Research about the demand for the product in the market and then go ahead with the ideas. The search of information regarding the competitors in the market is encouraged. This will end up in giving a complete picture of the scenario. A keyword research is very important here. Sometimes it can be a long phrase too. These searches will give the best results in finding out what people want in the market.

Developing a good web page is as important as the keyword research. A web page containing the keyword as its header and subject can fetch good results in the SEO concepts. This method will help in getting indexed in the search engines and in displaying as top notch results. By this way, the website is displayed and will reach out to many users of the internet. There are ultimately 5 important things need to be done in internet marketing. The first step is to choose your niche and product. The second step is to analyze the market for the pattern evaluation. The third hurdle is to study about the various marketing strategies and finding the best one. Fourth is to do the keyword research and the last step is to design the web page at its best with the keywords properly inserted. These are some of the best internet marketing tips for the beginners to start a successful business online.